Nowadays the customers already have their own media and the others can comment on. In response to this much needed awareness and new techniques to follow up customer complaints on the internet. Techno Update Program Seminar Success Online Crisis Management Reflecting Lessons From the Case Luna Maya and Prita Mulyasari There have been many events that raised and burst that started from the virtual world. Still unresolved cases faced by Prita Mulyasari, now appears more cases against the artist Luna Maya. It all started from the statement that spread in cyberspace. A few moments before Botol Sosro also facing a potential case of 'shake' their management. There is an email declare Sosro products has contains toxic and the issue is spread on the Internet. So how does your company's strategy when facing the negative issues that sometimes can happen, and eventually developed in these virtual worlds? Internet is powerful because it affects broad, long term and have a snowball effe...